Goodies bars production according the original recipe
Establishing production of bars with various tastes and ingredients
Project objectives
Goodies – the bars that fully meet the principles of healthy food
Customer profile
What the customer got
4 months –
the production takes place at ChocoLab factory
the production takes place at ChocoLab factory
01
18 bar types are produced at the same time
02
ChocoLab specialists managed to organize production of all the requested recipes including both chocolate and nut bars
03
What we did
Adjustment the existing equipment to Goodies production requirements
Launching additional production line elements and expanding the mixture preparation workshop
Launching a trial batch
Launching a serial production
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What we faced
In March 2021 we launched a full-fledged production of Goodies at the rate of 880,000 product units per month
Released the first batch of each recipe
ChocoLab technologists adjusted the production line according to Goodies’ requirements
The product had to be produced according to several recipes simultaneously
Distribution
The distribution of the final product is performed by ChocoLab partner – Mira General Trading company
Goodies bars are distributed through:
Automobile fuel station networks ENOC and ADNOC
Exports to Saudi Arabia, Oman, Qatar, Pakistan, Iran, Israel, Maldives
15000 retail shops all over the GCC
The biggest retail chains in the region including Carrefour, Spinneys and LuLu
MORE THAN 15000 SELLING POINTS
Distribution base Mira General Trading
Working with Mira General Trading provides you with comparable coverage and distribution area
Any taste you like
Coconut
Peanut + almond
Strawberry
Coffee + banana
Lemon cake
Date
Pistachio
Cherry
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